Godrej unlocks new Range of Smart Security in Jaipur blending design & technology for Jewellers & Households
Aims to strengthen market share with smart
innovations to meet the evolving needs of modern consumers
Jaipur,
10th April 2025 – The Security
Solutions division of Godrej Enterprises Group today launched its latest range
of premium, tech-enabled lockers in Jaipur, reaffirming its leadership in
Rajasthan’s dynamic security market. With a robust presence in both consumer
and institutional segments, this new product portfolio is designed to address
the growing demand for advanced security solutions among homeowners and
jewellers in the state.
Rajasthan’s thriving
jewellery sector, valued at approximately ₹11,183 crore (around $1.35 billion)
in FY24 and driven by Jaipur’s renowned craftsmanship and global appeal,
presents a significant opportunity. With this strategic move, Godrej aims to
further strengthen its foothold in India.
“As a trusted name
in security for over a century, we continuously innovate to meet evolving
customer needs,” said Mr. Pushkar
Gokhale, Business Head, Security Solutions Business, Godrej Enterprises Group.
“Jaipur, with its vibrant jewellery industry and
modern urban landscape, is a key market for us. The Indian jewellery sector,
contributing about 7% to the nation’s GDP and projected to grow at a CAGR of
8.34% from FY2023 to FY2027, presents a promising landscape. Our new range of lockers are for homes and institutes
engineered to provide intelligent, reliable protection—whether safeguarding
cherished home valuables or securing high-value jewellery inventories. With a
focus on convenience, design, and uncompromising security, we are committed to
protecting both the lifestyles and livelihoods of Rajasthan’s communities.”
In addition to the
product launch, Godrej Enterprises Group is intensifying its expansion strategy
in Jaipur and across Rajasthan by broadening its distribution network, forging
key retail partnerships, and enhancing digital engagement. The company is
targeting robust growth of around 18% for the next three years, with Jaipur
contributing significantly to this expansion, and aims to secure dominant
market share of over 75% in the home locker segment and close to 60% in the jewellery segment.
Supporting this
momentum, the Rajasthan government’s initiatives—such as the ‘One District One
Product’ scheme—are further enhancing business opportunities and streamlining
operations for jewellers, fostering an environment ripe for innovation and
growth.
Godrej has
introduced the Defender Aurum Pro Royal Class E safe, a BIS-certified
high-security safe engineered specifically for jewellery businesses, ensuring
secure and high-capacity storage of valuable inventories. Complementary
offerings such as the AccuGold iEDX Series provide non-destructive gold testing
for jewellery retail, hallmarking centres and Banks for their Gold Loan
business. The Godrej MX portable strong room modular panels offer maximum
security with ease of setup and flexibility, especially for areas where
constructing RCC reinforced Strong rooms is unviable due to difficulties in
approvals or logistic issues.
Additionally the new
product lineup for Home includes the NX Pro Slide, NX Pro Luxe, Rhino Regal,
and NX Seal—each featuring advanced security technologies such as dual-mode
access (digital and biometric), intelligent Ibuzz alarm systems, discrete
storage compartments, and sleek interiors designed to complement modern homes.
Godrej is also accelerating
it’s expansion beyond Jaipur into the fast-growing Tier 2 and Tier 3 cities
across Rajasthan, regions renowned for their jewellery craftsmanship.
Gems & jewellery
being an important cornerstone of the state of Rajasthan, Godrej is dedicated
to supporting this legacy by delivering state-of-the-art security solutions
that empower this sector.